While virtual and augmented reality has existed for some time now, the global pandemic pushed the technology further at a much steadier pace. With restrictions on in-person interaction, businesses needed to innovate new ways to sell a product. Many of them took to a virtual offering.
What Is AR/VR?
There is a clear distinction between augmented reality (AR) and virtual reality (VR). Virtual reality, in the form we most commonly associate it, has actually been in use and development since the 1970s for use in training purposes for medical, military, flight training, and even automobile design.
Virtual reality allows users to be fully immersed in a simulated environment. Everything within the environment is digitally created and manipulated.
Nowadays, VR is synonymous with gaming and entertainment, thanks to devices such as Oculus. However, VR is still incredibly valuable for training, especially when simulating dangerous or hazardous environments and situations.
Augmented reality, while also older than you probably think, has come into focus more prominently within the last decade. AR sees digital assets superimposed onto the physical world. One of the best examples of this technology being the mobile app Pokemon Go, where users peered through their smart phone’s camera lens to capture digital creatures in everyday locations.
AR has also gained more traction since the 2020 global pandemic, within many B2B and B2C sectors. Clothing and apparel brands have pushed “virtual try-ons” of products where the users real models can be augmented with the digital versions of the clothing and accessories they are looking to purchase.
AR/VR technology has pushed creative boundaries, opening up the floodgates for new product offerings and service features for businesses to expand their client reach.
Can My Business Benefit from AR/VR Assets?
Nearly every industry at every level; internal, testing, and consumer facing, has experimented with and found success with AR/VR technology. Consumers are now able to virtually try on clothes before purchasing online, tour museums without leaving their desk, and even have a first look at their new car.
Job training has been enhanced with AR/VR, from healthcare professionals to manufacturing workers. Training and continued skill crafting can now be done practically everywhere.
In addition to new product innovations with the help of AR/VR, new services are being created as a result. Therapy sessions, doctor’s appointments, house/apartment tours can now be accessed with a computer/smart device and a video client.
But for the businesses, they will need to have a strong, reliable network for the users to have a seamless experience.
Strong Network Means New Opportunities
AR/VR technology holds vast potential, but the technology is only as strong as the network it’s built upon.
These assets require instantaneous connectivity, from the users to the servers and back. When lag happens, the immersion is broken, often leaving your customers dissatisfied and even upset.
With the proper set-up from Worldnet, your business can move into the new reality. Whether you need to move into cloud based solutions, or need an entirely new set-up, our skilled advisors analyze your unique situation, and develop your comprehensive network package.
